The untold story of the world’s premier bourbon and the family
that made it #1
American Still Life tells the intertwined true
stories of America’s favorite whiskey and the family dynasty that
produces it to this very day. Jim Beam is the world’s top-selling
bourbon whiskey, with sales of over five million cases per year.
Not a day has passed in the 207 years of Jim Beam’s existence when
a Beam family member has not been master distiller. Dedicated to
quality, and dedicated to the family legacy, the Beams have
shepherded their particularly American spirit to the top of their
industry. And they’ve done it in an industry beset by challenges,
from government regulation and prohibition, to changing consumer
tastes, to fierce new global competition. By creating a brand of
unparalleled quality and consistency, and by tying the success of
their product with the good name of the family, the Beams have
established a lasting legacy as perhaps one of the greatest family
business dynasties in American history. Not just a simple history
of ‘America’s native spirit’ (so named by an act of Congress in
1964) or a simple family history, American Still Life is a story of
business success based on quality and attention to detail, constant
innovation, revolutionary branding and advertising, and adaptation
to the business environment.
F. Paul Pacult (Walkill, NY) is recognized the world over
as his generation’s most accomplished and respected authority on
beverage alcohol. He has written for many magazines, including
Playboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men’s
Journal, Cheers, Country Inns, Travel and Leisure, Bon Appetit,
Decanter, and Food and Wine. Among his many
accomplishments, he has hosted and coproduced two syndicated
talk-radio programs and served as the primary expert on whiskey,
beer, and wine for the History Channel documentary America
Drinks: History in a Glass.
Tabla de materias
Foreword vii
Preface ix
Acknowledgments xv
Part One: The Foundations
1 Jacob Beam and Surviving in a Harsh Land 3
2 David Beam and Pre-Civil War Kentucky 37
3 David M. Beam and the Debris of War 59
Part Two: The Dynasty
4 Jim Beam and the Making of a Bourbon Whiskey Brand 85
5 T. Jeremiah and Carl Beam: Jim Beam Bourbon Steps onto the World Stage 115
6 Booker Noe: Big Man, Small Batch 141
7 Other Beams: Behind Every Good Bourbon Whiskey 169
8 Finding a Crown for the Jewel 189
Appendix A Tasting Notes on Jim Beam Bourbons 209
Appendix B The Jim Beam Bourbon Timeline 221
Bibliography 229
Index 233
Sobre el autor
Cited in April 2002 in the Shuttle Sheet as ‘the world’s greatest wine and spirits (and everything else with an alcoholic content) critic, ‘ F. PAUL PACULT is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult’s writing credits include the New York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine & Spirits magazine, Men’s Journal, Food & Wine, Bon Appétit,
Con-noisseur, Cheers, and Spirits & Cocktails Magazine. In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication.
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