Jeffrey J. Reuer is the Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship at the University of Colorado. He has served as an Associate Editor for the Strategic Management Journal, a Consulting Editor for the Journal of International Business Studies, and a founding Editor in Chief of the Strategic Management Review. He is a Fellow of the Strategic Management Society.
5 Ebooks de Farok J. Contractor
Farok J. Contractor & Jeffrey J. Reuer: Frontiers of Strategic Alliance Research
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Farok J. Contractor & Jeffrey J. Reuer: Frontiers of Strategic Alliance Research
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Contractor Farok J. Contractor: Valuation of Intangible Assets in Global Operations
The valuation of intangible assets has become a central issue in the practice of management. When companies undertake alliances or licensing agreements, effect mergers, sell or purchase brands, or ev …
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