Fernando Iafrate 
From Big Data to Smart Data [EPUB ebook] 

PREFACE ix
LIST OF FIGURES AND TABLES xiii
INTRODUCTION xv
CHAPTER 1. WHAT IS BIG DATA? 1
1.1. The four ‘V’s characterizing Big Data 3
1.1.1. V for ‘Volume’ 3
1.1.2. V for ‘Variety’ 4
1.1.3. V for ‘Velocity’ 8
1.1.4. V for ‘Value’, associated with Smart Data 9
1.2. The technology that supports Big Data 10
CHAPTER 2. WHAT IS SMART DATA? 13
2.1. How can we define it? 13
2.1.1. More formal integration into business processes 13
2.1.2. A stronger relationship with transaction solutions 14
2.1.3. The mobility and the temporality of information 15
2.2. The structural dimension 17
2.2.1. The objectives of a BICC 17
2.3. The closed loop between Big Data and Smart Data 18
CHAPTER 3. ZERO LATENCY ORGANIZATION 21
3.1. From Big Data to Smart Data for a zero latency organization 21
3.2. Three types of latency 21
3.2.1. Latency linked to data 21
3.2.2. Latency linked to analytical processes 22
3.2.3. Latency linked to decisionmaking processes 23
3.2.4. Action latency 23
CHAPTER 4. SUMMARY BY EXAMPLE 25
4.1. Example 1: date/product/price recommendation 26
4.1.1. Steps ‘1’ and ‘2’ 28
4.1.2. Steps ‘3’ and ‘4’: enter the world of ‘Smart Data’ 29
4.1.3. Step ‘5’: the presentation phase 29
4.1.4. Step ‘6’: the ‘Holy Grail’ (the purchase) 30
4.1.5. Step ‘7’: Smart Data 30
4.2. Example 2: yield/revenue management (rate controls) 31
4.2.1. How it works: an explanation based on the Tetris principle (see Figure 4.4) 35
4.3. Example 3: optimization of operational performance 38
4.3.1. General department (top management) 42
4.3.2. Operations departments (middle management) 42
4.3.3. Operations management (and operational players) 43
CONCLUSION 47
BIBLIOGRAPHY 51
GLOSSARY 53
INDEX 57

Fernando Iafrate, Senior Manager Business Intelligence & Data Architecture for Disneyland Paris, France.