Gemma Butler & Michelle Carvill 
Sustainable Marketing [EPUB ebook] 
How to Drive Profits with Purpose

Soporte

Shortlisted for the Business Book Awards 2022

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their pr...

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Formato EPUB ● Páginas 320 ● ISBN 9781472979124 ● Editorial Bloomsbury Publishing ● Publicado 2021 ● Descargable 3 veces ● Divisa EUR ● ID 7629823 ● Protección de copia Adobe DRM
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