This book is a practical guide to ‘reading’ the culture of organizations and to understanding the implications of culture for organizational effectiveness. Sharing their experiences from over 25 years of consulting and teaching, the authors make the process of cultural analysis practical and applicable. Beginning with an explanation of the theories of organizational culture, the book provides guidance on collecting information, leading students through qualitative research methods of observation, interviewing, and analyzing written texts. Students come away equipped to apply cultural insights to fostering diversity, supporting organizational change, making leadership more dynamic, understanding the link between ethics and culture, and achieving personal growth.
Key Features
· Application activities are integrated throughout each chapter: Inviting students to apply the concepts learned, these activities can also be used in class or for assignments.
· Four contexts chapters contain topical cases and examples: These chapters demonstrate the value of cultural analysis as students consider the implications for change, ethics, diversity, and leadership.
· Includes numerous real-life examples: Based on the authors′ extensive consulting experience, these examples help students see the material applied in context.
· NEW! Expanded discussion of ethics with related cases, and sections on multicultural organizations, generational diversity, the use of dialogue groups, and intercultural training bring the text thoroughly up to date.
Tabla de materias
Preface
Acknowledgments
Part I. CULTURAL ANALYSIS PLANNING
1. Introduction: Setting the Stage
Rehearsal 1.1 Applying the Drama Metaphor
Rehearsal 1.2 Determining Your Purposes for a Cultural Analysis
Rehearsal 1.3 Identifying an Organization
Rehearsal 1.4 Method Acting and Getting Real
2. The Significance of the Stage
Rehearsal 2.1 Creativity and Constraint
Rehearsal 2.2 The Value of a Cultural Analysis
Rehearsal 2.3 The Value of a Culture Analysis
Part II. CULTURAL ANALYSIS BASICS
3. Step One–Understanding the Concept of Culture: Constructing the Set
Rehearsal 3.1 How Do You Define Culture?
Rehearsal 3.2 Playing With Metaphors
Rehearsal 3.3 Writing a Cultural Analysis Proposal
4. Step Two–Identifying Cultural Elements: Understanding Roles
Rehearsal 4.1 Exploring Websites
Rehearsal 4.2 Getting More From Our Stories
Rehearsal 4.3 A Game of Metaphors
Part III. CULTURAL DATA COLLECTION AND INTERPRETATION
5. Method Acting: Textual Analysis
Rehearsal 5.1 Selecting Texts for Analysis
Rehearsal 5.2 Content Analysis
Rehearsal 5.3 Critical Linguistic Analysis
6. Method Acting: Observation
Rehearsal 6.2 A Potpourri of Things to Observe in Cultural Analysis
Rehearsal 6.3 Alien Culture Observation
Rehearsal 6.4 Note-Taking Guidelines
7. Method Acting: Interviews and Surveys
Rehearsal 7.1 Sample Interview Questions for “Reading” a Culture
Rehearsal 7.2 Alien Culture Interviews/Surveys
8. Step Four–Synthesizing and Interpreting Cultural Data: Getting Inside the Character
Rehearsal 8.1 Finding a Theme
Rehearsal 8.2 A Practice Stage
Rehearsal 8.3 Reliability/Validity Check
Rehearsal 8.4 Cultural Analysis Write-Up Guides
Part IV. CULTURAL ANALYSIS APPLICATION
9. Casting Against Type: Diversity
Rehearsal 9.2 Are You a Privileged Member of Your Organizational Culture?
Rehearsal 9.2 Diversity Survey
10. Improvisation: Managing Change
Rehearsal 10.1 Forces Driving Change
Rehearsal 10.2 Adapting Change Messages to the Culture
Rehearsal 10.3 A Change Plan
Rehearsal 10.4 A Change Case
11. An Honest Portrayal: Ethics
Rehearsal 11.1 Ethical Heroes
Rehearsal 11.2 Applying the Economizing Value Tension
Rehearsal 11.3 Applying the Power Distancing Value Tension
Rehearsal 11.4 Applying the Ecologizing Value Tension
Rehearsal 11.5 Other Value Tensions
Rehearsal 11.6 Ethics and Communication Leadership
7. Method Acting: Interviews and Surveys
Rehearsal 7.1 Sample Interview Questions for “Reading” a Culture
Rehearsal 7.2 Alien Culture Interviews/Surveys
8. Step Four: Synthesizing and Interpreting Cultural Data: Getting Inside the Character
Rehearsal 8.1 Finding a Theme
Rehearsal 8.2 A Practice Stage
Rehearsal 8.3 Reliability/Validity Check
Rehearsal 8.4 Cultural Analysis Write-Up Guides
Part IV. CULTURAL ANALYSIS APPLICATION
9. Casting Against Type: Diversity
Rehearsal 9.2 Are You a Privileged Member of Your Organizational Culture?
Rehearsal 9.3 Diversity Survey
10. Improvisation: Managing Change
Rehearsal 10.1 Forces Driving Change
Rehearsal 10.2 Adapting Change Messages to the Culture
Rehearsal 10.3 A Change Plan
Rehearsal 10.4 A Change Case
11. An Honest Portrayal: Ethics
Rehearsal 11.1 Ethical Heroes
Rehearsal 11.2 Applying the Economizing Value Tension
Rehearsal 11.3 Applying the Power Distancing Value Tension
Rehearsal 11.4 Applying the Ecologizing Value Tension
Rehearsal 11.5 Other Value Tensions
Rehearsal 11.6 Ethics and Communication Leadership
12. The Director’s Chair: Symbolic Leadership
Rehearsal 12.2 Assessing Yourself as a Leader
Rehearsal 12.3 Case Study of Cultural Leadership
13. Reading Reviews: Organizational Effectiveness
Rehearsal 13.1 How Do You Measure Effectiveness?
Rehearsal 13.2 Finding the Drawbacks of the Best Fit
Rehearsal 13.3 Gauging Effectiveness
14. Opening Night: Conclusion
Rehearsal 14.1 Action Plan for Professional Communication Development
Rehearsal 14.2 Organizational Development Action Plan
Appendix: Example Student Analysis
References
Index
About the Authors
Rehearsal 6.1 Identifying Six Types of Rites/Rituals
Rehearsal 9.1 Assess the Multiculturism of Your Organization
Rehearsal 12.1 Identifying Leader Reframing Practices
Sobre el autor
Dr. Angela Laird Brenton (Ph.D., University of Kansas M.A., University of Oklahoma, B.S.E. & B.A., Oklahoma Christian University) is Dean of the College of Professional Studies at the University of Arkansas at Little Rock. She has taught graduate classes in Organizational Culture since 1982 at UALR, Pepperdine University, Abilene Christian University, and Southwest Missouri State University. She has published a number of articles using qualitative research methods to study organizational communication–from critical linguistic analysis of organizational texts to analysis of organizational identification. She collaborated on the workbook with Dr. Driskill using materials she has developed over the years of teaching and consulting in the areas of organizational culture. Angi, with her current administrative duties as dean of an eight-department college, teaches primarily in the area of conflict analysis and mediation and plans future writing projects in that field. She is particularly interested in conflict analysis in religious and non-profit organizations, as well as developing consensus in public policy disputes. She has been appointed as a founding faculty member of the Clinton School of Public Service, associated with the Clinton Presidential Library in Little Rock, and is currently developing a course in Communication Process and Conflict Transformation for that innovative master′s in public service.
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