Gerhard Fuchs & Anne M. Schuller 
Total Loyalty Marketing [PDF ebook] 
Mit loyalen Mitarbeitern und treuen Kunden zum Unternehmenserfolg

In both the developed world and the third world public enterprise has come to assume considerable importance in the structure and development of national economies. Originally published in 1984, th …

This volume brings together a number of prominent economic studies all of which deal with key water quality issues. The studies focus on the economic aspects of water quality including identifying …

Shortlisted for the EGOS Book Award in 2021, this book moves beyond tired analyses of business success that bias leadership and strategy in order to focus on the critical role of good fortune. The …

Constructed Wetlands: Hydraulic Design provides fundamental information on internal wetland hydraulic and biochemical processes, as well as practical guidance on the effective design of wetlands for …

Is it time for traditional hotels to check out? As one of the world»s most established industries, the hotel sector has remained relatively unchanged and unchallenged for decades. Yet traditiona …

A book for anyone interested in halophilic bacteria The Biology of Halophilic Bacteria presents detailed information regarding methods for working with halophilic bacteria. Helpful hints for …

The complexity of today’s large organisations, businesses, and social institutions defeats management approaches based on monolithic thinking. Most industry and service organisations look at their pe …

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within w …

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing …