Gloria Moss 
Personality, Design and Marketing [EPUB ebook] 
Matching Design to Customer Personal Preferences

Soporte

It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts.

Gloria Moss brings together c...

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Formato EPUB ● Páginas 138 ● ISBN 9781351974219 ● Editor Gloria Moss ● Editorial Taylor and Francis ● Publicado 2017 ● Descargable 3 veces ● Divisa EUR ● ID 5045177 ● Protección de copia Adobe DRM
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