**Business Book Awards 2024 Finalist**
Achievement almost killed him. Fulfillment saved him.
Grant Muller was nearly killing himself – quite literally. A desperate quest to get rich had made him a millionaire before the age of 30 but then taken him to the brink: homeless, living on drugs and hustle. If his lifestyle didn’t end him, one of the thugs he owed money to would surely do the job.
So when he finally got off the streets and got clean, he knew everything had to change. He reinvented himself, and along the way came to understand that real success in sales isn’t just about the hustle, or about being top of mind. It’s about the human connections you create.
In transforming his own life, he transformed his understanding of business. Today he earns his millions as a real estate agent, living and working with a ‘Top of Heart’ philosophy, the true source of authentic connection, fulfillment and success.
His remarkable story is a call to a new, more human approach to business that might just save YOUR life, too.
‘Real-world urgency… A must read.’ Robert Reffkin, Founder & CEO, Compass Real Estate
Tabla de materias
Foreword
Prologue
Introduction
Part one: Me
Where have all the cowboys gone?
In the middle
Churn and burn
Cultures and vultures
Part two: Dying of achievement
Boom!
Bust
Circling the drain
Scraping bottom
Saving my own ass
Déjà vu – triggers
Part three: Fulfillment
Top of mind
Fear and scarcity
Get real
Lightning strikes
What is Top of Heart?
Part four: Head, hands, and heart
Head (mindset)
Hands (skillset)
Heart (heartset)
Conclusion: Simpatico
Epilogue: Going viral
Appendix: Timeline of events
Endnotes
About the author
Index
Sobre el autor
Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob regularly addresses audiences ranging in size from 50 to 16, 000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. The Go-Giver, a Wall Street Journal and Business Week Bestseller, has sold over 975, 000 copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 29 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on Hub Spot’s 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.
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