Autor: Gyles Lingwood

If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to explain how the professional …

An inspiring and essential book for everyone interested in improving the way they write. – Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed …

If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to explain how the professional …