This book demonstrates how the concepts of military strategy can be successfully applied to businesses of any size or industry, from family owned small-to-medium size to large corporations.
Dettmer begins the book by introducing the conceptual framework of military strategy and maneuver warfare, which dates back over 2, 300 years to the time of Sun Tzu’s The Art of War. He first explains how time-tested principles of war planning and military execution can readily be applied to non-military uses, such as commercial business, not-for-profit organizations, and government agencies, leading to considerable benefits in coherence and focus.
Dettmer then introduces a logical, systematic tool set to help you translate the military strategy ‘template’ into action, which can then be applied to nearly any industry or business type. The system described by Dettmer is quick and easy to use, flexible enough to accommodate changes in the external environment, and supports the creativity of both strategists and executors. Finally, the book includes appendices that provide more detail on methods and some real-world examples.
Sobre el autor
H. William Dettmer has more than 25 years of leadership and management experience in operations and logistic environments and is a successful manager of multimillion-dollar projects and contracting activities. Dettmer is the senior partner at Goal Systems International. Formerly an adjunct faculty member at the University of Southern California, he has taught extensively at the graduate level on many topics relating to business management. Dettmer holds a B.A. degree from Rutgers University and an M.S. degree from the University of Southern California. Dettmer is also the author of nine previous books, including ‘Systems Thinking and Other Dangerous Habits’ (Virtual Bookworm Publishing, 2022) and ‘The Logical Thinking Process: A Systems Approach to Complex Problem Solving’ (ASQ Quality Press, 2006).
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