3 Ebooks de Hans Jansson
Hans Jansson & Erdener Kaynak: Industrial Products
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and inst …
PDF
DRM
€33.37
Hans Jansson & Erdener Kaynak: Industrial Products
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and inst …
EPUB
DRM
€33.37
Hans Jansson: International Business Strategy in Complex Markets
In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explore …
PDF
Inglés
DRM
€48.31