ILAN ALON is Cornell Chair of International Business and Director of The China Center at Rollins College, USA, and Visiting Scholar & Asia Fellow at Harvard University, USA. He has published 27 books, and over 100 peer-reviewed articles. Dr. Alon has taught courses in top Chinese MBA programs including those at Shanghai Jiao Tong University, Fudan University, East China University for Science and Technology and China Europe International Business School. He is also an international business consultant, with experience in China as well as other countries in Asia, the Middle East, Europe and America, and a featured speaker in many professional associations.
MARC FETSCHERIN is Associate Professor at the Crummer Graduate School of Business and the International Business Department at Rollins College, USA. He is also an Associate of the Rollins China Center as well as an Asia Fellow at Harvard University. He received his Ph D from the University of Bern, Switzerland andholds two master»s degrees, one from the University of Lausanne, Hautes Etudes Commerciales, Switzerland and the other from London School of Economics and Political Science, UK. He has published three books and his articles have appeared in peer-reviewed journals such as Management International Review, International Business Review, Thunderbird International Business Review, International Marketing Review, European Journal of Marketing and others.
PHILIPPE GUGLER holds the Chair of Economics and Social Policyat the Faculty of Economics and Social Sciences and is the Director of The Center for Competitiveness, University of Fribourg, Switzerland. He is an affiliate MOC faculty member of the Institute for Strategy and Competitiveness of the Harvard Business School, USA, a guest Professor at the National Institute for Development Agency, Thailand, and at the University of Roma, Italy. He is Vice-Chairman of the European International Business Academy (EIBA) as well as a member of the board of several academic and economic associations in Switzerland and abroad. Professor Gugler has published mainly in the fields of trade and competition, trade and investment, competition policy, multinational enterprises and competitiveness.
17 Ebooks de Ilan Alon
Ilan Alon & Marc Fetscherin: Chinese International Investments
This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from acro …
PDF
Inglés
€53.49
Ilan Alon: Service Franchising
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and t …
PDF
Inglés
€96.29
Ilan Alon & Victoria Jones: Innovation in Business Education in Emerging Markets
Emerging market economies account for eighty percent of the world’s population and some 75% of its trade growth in the foreseeable future, following US Department of Commerce data. This volume provid …
PDF
Inglés
€96.29
Ilan Alon & John R. McIntyre: Business Education in Emerging Market Economies
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in t …
PDF
Inglés
€154.69
Wenxian Zhang & Ilan Alon: China’s Belt and Road Initiative
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. Whi …
PDF
Inglés
€213.99
Ilan Alon & John R Mcintyre: Business And Management Education In China: Transition, Pedagogy And Training
This pioneering book offers a unique constellation of essays focused on the important social and economic changes affecting educational institutions in China. It provides an in-depth examination of t …
PDF
Inglés
DRM
€209.99
Wenxian Zhang & Ilan Alon: Guide To The Top 100 Companies In China, A
Under the label of âthe socialist market economy with Chinese characteristicsâ, the Chinese Government has made a firm commitment to economic reform, though still retaining tight political control. T …
PDF
Inglés
DRM
€57.99
Ilan Alon: Global Franchising Operations Management
Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and …
EPUB
Inglés
DRM
€39.62
Alon Ilan Alon: Chinese Economic Transition and International Marketing Strategy
As China’s markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategie …
PDF
Inglés
DRM
€81.08
Ilan Alon: The Internationalization of US Franchising Systems
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchise …
PDF
DRM
€42.46
Ilan Alon: The Internationalization of US Franchising Systems
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchise …
EPUB
DRM
€42.36
Ilan Alon & John R McIntyre: Business and Management Education in Transitioning and Developing Countries
Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Busi …
EPUB
DRM
€62.00
Ilan Alon & John R McIntyre: Business and Management Education in Transitioning and Developing Countries
Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Busi …
PDF
DRM
€61.49
Wenxian Zhang & Ilan Alon: Huawei Goes Global
Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China’s technology giant. With theoretical resear …
PDF
Inglés
€128.39
Wenxian Zhang & Ilan Alon: Huawei Goes Global
Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China’s technology giant. With theoretical r …
PDF
Inglés
€128.39
Ilan Alon & Eugene Jaffe: Global Marketing
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challeng …
PDF
Inglés
DRM
€88.77
Ilan Alon & Eugene Jaffe: Global Marketing
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challeng …
EPUB
Inglés
DRM
€88.67