This is a book about branding and designed to help consultants, entrepreneurs and CEOs to become more conscious and aware of what makes them and their business both unique and better. Most branding experts focus on what makes them unique but an obsession about unique AND better is what really sets them apart from the competition.
Tabla de materias
About the author
Acknowledgements
Introduction
Section 1
The Power of Exceptionality
Chapter 1 Why exceptionality matters?
Chapter 2 The Mindset of Exceptionality
Chapter 3 What Holds Us Back From Being Exceptional
Section 2
Wildly Unique
Overview
Chapter 5 Wildly Unique Experiences
Chapter 6 Wildly Unique Mindset
Chapter 7 Wildly Unique Presence
Section 3
World Class
Overview
Chapter 8 World Class Mindset
Chapter 9 World Class Momentum
Chapter 10 World Class Motivation
In Closing
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Sobre el autor
Jane Anderson has been voted in the top 3 branding experts globally. She is the author of ten books on strategic communication and helps entrepreneurs to grow their brands by helping them to stand out from the crowd and set themselves apart from the competition. She has won over a dozen awards for her work and lives in Brisbane, Australia with her exceptional husband and exceptional English Bulldog Winston.
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