JEFF ZABIN is Director of Marketing in the Global Marketing
Solutions group at Fair Isaac, the leading provider of customer
analytics and decision technology. He is the coauthor of The Seven
Steps to Nirvana.
GRESH BREBACH is President of the Brebach Group,
specializing in marketing services. Previously, he served as a
Director at Mc Kinsey & Co. and a Managing Partner of
Accenture.
2 Ebooks de Jeff Zabin
Jeff Zabin & Gresh Brebach: Precision Marketing
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This mea …
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Inglés
DRM
€22.99
Mohan Sawhney & Jeff Zabin: Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation
Today s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizati …
PDF
Inglés
DRM
€29.02
