John Zinkin 
Rebuilding Trust in Banks [PDF ebook] 
The Role of Leadership and Governance

An outline of the core principles and strategies required to
restore the credibility of the global finance industry

Since 2008, the global financial industry has lurched from
crisis to crisis, calamity to calamity, resulting in an epic loss
of public trust in banking and financial institutions.
Rebuilding Trust in Banks argues that this series of
disasters have usually been the result failures of leadership and
governance, combined with unenforced systems of checks and
balances. Often, leaders lose their way, believing their own hype
and buying into their own propaganda. The more successful these
leaders are initially the greater their self-confidence grows along
with the certainty that they’re right. The result is a
dangerous hubris with no countervailing power to stop or change
reckless, unethical, or self-interested strategies. This book
offers a solution, with useful benchmarks for corporate governance
and a global perspective.

* Features effective best practices for ensuring good corporate
governance and responsible leadership in banking and finance

* Written by a renowned expert in corporate governance with more
than 40 years of experience, particularly in Asia

* Intended for corporate leaders and board members in financial
companies, as well as regulators, advisors, and students

If banks and other financial institutions truly want to rebuild
the trust they once enjoyed, this practical and prescriptive guide
offers effective best practices that can–and should–be
widely implemented throughout the industry.

Tabla de materias

Preface xi

Acknowledgments xix

Chapter 1 Leadership: A Force for Change 1

Napoleon–Leadership Lessons 13

Conclusion 17

Notes 17

Chapter 2 Leadership: From Success to Failure 25

Stan O’Neal 28

Jimmy Cayne 30

Dick Fuld 33

Fred Goodwin 37

Conclusion 42

Notes 43

Chapter 3 Setting the ‘Tone at the Top’
47

Conclusion 60

Appendix 3A Board Questions Regarding the ‘Tone at the
Top’ 63

Notes 68

Chapter 4 Ethics in Finance 71

Systemic Integrity 72

Market Integrity 75

Regulatory Integrity 78

Organizational Integrity 81

Personal Integrity 81

Four Ethical Lenses 90

Conclusion 93

Notes 94

Chapter 5 The Role of the Board: Theory and Reality
97

Blurring of the Boundaries 99

Role of the Chair 113

Role of the CEO 116

Role of Committees 117

Why Boards Failed 117

Conclusion 121

Appendix 5A The Role of Board Committees 123

Notes 126

Chapter 6 Leadership, Governance, Strategy, and Risk
131

Choice of Strategy 133

Avoiding Cultural Risk 144

Failure of Effective Implementation 146

Questions Regarding Risk 148

Conclusion 154

Appendix 6A Board Questions Regarding Strategy 156

Appendix 6B Board Questions Regarding Risk 165

Notes 170

Chapter 7 Developing Suitable Leaders 175

Succession Planning 175

Talent Management 186

The Impact of Remuneration and Reward on the Suitability of
Leaders 193

Conclusion 194

Appendix 7A Board Questions to Ensure Suitable People 197

Notes 203

Chapter 8 Ensuring Organizational Integrity 205

Creating a Compatible Culture 205

Problems of Compliance 209

Instituting Appropriate Controls 215

Conclusion 223

Appendix 8A Creating a Suitable ERM Framework 226

Notes 241

Chapter 9 Governance: The Wise Restraints That Set Men Free
245

Why Corporate Governance Matters 245

Three Components of Good Governance 251

Overlaps, Underlaps, and Turf Wars 260

Regulatory Arbitrage Based on Different Philosophies of
Regulation 261

Inadequate Sanctions and Penalties 262

The Way Forward 263

Conclusion 264

Notes 265

Chapter 10 Leadership with Governance: Rebuilding Trust in
Banks 271

Leadership Alone Is Not Enough 271

Governance Failed 272

What Is Needed to Rebuild Trust 276

Conclusion 286

Notes 290

About the Author 295

Index 297

Sobre el autor

JOHN ZINKIN is Managing Director of Zinkin Ettinger Sdn
Bhd and a faculty member of the Iclif Leadership and Governance
Centre, Malaysia, specializing in training boards in ethics and
governance. John previously served as managing director of
corporate governance at the Iclif Leadership and Governance Centre,
Malaysia. Prior to that, he was CEO of the Securities Industry
Development Corporation (SIDC)–the training and development
arm of the Malaysian Securities Commission, where he was
responsible for taking the company from its incorporation to
financial self-sufficiency. John has more than forty years’
experience in business, twenty-eight of which have been in Asia,
where he held senior line management and corporate
strategy/business development positions in major multinational
manufacturing, marketing, and consulting companies.

In 2013, John was awarded the Panglima Makhota Wilayah (PMW) by
the federal government of Malaysia, which carries the title of
Datuk for services to the nation. John attended the London Business
School where he received an MSc in Business Administration, and
Oxford where he received a BA in Politics, Philosophy and
Economics.