Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan»s Stephen M. Ross School of Business. He is co-author of the award-winning books
The Future of Competition and
The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at
www.cocreationparadigm.com.
1 Ebooks de Kerimcan Ozcan
Venkat Ramaswamy & Kerimcan Ozcan: The Co-Creation Paradigm
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. …
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