Autor: Kristian A. Alomá

Kristian Alomá is the founder and CEO of Threadline, a market research and brand strategy agency built on principles of narrative psychology, consumer identity, and behavioral economics to help clients build better relationships with their audience. Kristian has a Ph D in psychology and more than twenty years» experience in the marketing industry. His mission is to elevate the practice of branding with techniques that are science-based, ethical, and rewarding for consumers and businesses alike.