Autor: Lakoff George Lakoff

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff’s classic te …

"The authors restore metaphor to our lives by showing us that it’s never gone away. We’ve merely been taught to talk as if it had: as though weather maps were more ‘real’ than the breath of autu …

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us …

"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, …