Langdon Morris & Moses Ma 
Agile Innovation [PDF ebook] 
The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity

Find your company’s unique innovation style, and nurture it into
a powerful competitive advantage
Praised by business leaders worldwide, Agile
Innovation is the authoritative guide to survival and
success in today’s ‘innovate-or-die’ business world. This
revolutionary approach combines the best of Agile with the world’s
leading methods of Innovation to present a crisp, articulate, and
proven system for developing the breakthrough capabilities every
organization must master to thrive today and tomorrow.
You already know that effective innovation doesn’t happen by
accident–it is achieved by careful design. Agile Innovation
addresses the three critical drivers of innovation success:
accelerating the innovation process; reducing the risks inherent in
innovation; and engaging your entire organization and your broader
ecosystem in the innovation effort.
The key frameworks described here build on the proven success of
Agile to provide a comprehensive and customizable Innovation Master
Plan approach to sustained innovation improvement in the five
critical performance areas: strategy, portfolio, process, culture
and infrastructure.
Major topics include: the power of Agile in the innovation
process, how to overcome innovation risk, the best tools to evoke
engagement and collaboration, branding as an integral element of
innovation, and the best leadership skills and practices that
create the special environment that enables transformative growth.
Readers will learn specifically how to create better ideas, develop
them more efficiently, and work together more profitably and
effectively to achieve breakthroughs.
The insights offered in this book are highlighted in 11 detailed
case studies illustrating the world’s best innovation practices at
Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA, The
New York Times, and others, in dozens of specific business
examples, in two dozen powerful and unique techniques and methods,
and a full set of implementation guidelines to put these insights
into practice.
Key Insights:
* Understand how to implement the many ways that innovation
efforts can be accelerated to achieve even greater competitive
advantage
* Learn to create a culture of innovation, greater engagement,
and rich collaboration throughout your organization
* Discover how to reduce risk and accelerate learning
* Implement your own unique plan to enhance collaborative
innovation, from leadership through operations
* Integrate key agility principles into your strategic planning
decisions for sustained improvement
* Explore dramatic new approaches to open innovation that
optimize large scale innovation
* Apply the latest and best technology tools to enhance
innovation, reduce risk, and promote broad participation.
This is a must read book, a practical guide for fostering a
culture of innovation, nurturing creativity, and efficiently
developing the ideas that drive strategic growth.
And since innovation is not imitation, you know that copying the
ideas and strategies of other successful organizations will not
produce the desired outcomes. Hence, all leaders must develop their
own way of innovating and nurture the right style of collaborating
for their own organization. This book will guide you to find your
own unique pathways to success.
Blaze your own trail to the high levels of innovativeness and
organizational agility by learning from the expert guidance and
practical, actionable advice offered throughout this important
book.

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