Introduction State of the Art Design of the Study Plan of the Book Theoretical Framework Objectives Means Ways Conclusion The Strategic Context The Institutional Context The Players of the Game Issue-specific Contexts Conclusion The Profiles of the Campaigns Asylum Law Naturalization Initiative Health-care Article Single Health Insurance Disabled Insurance Reform Old-age Pensions Corporate Tax Reform Right to Sue Initiative Comparative Perspective Conclusion Coalition Formation Coalition Formation in Direct Democracy Internal Coalition Structure Data and Method of Analysis Results Conclusion Message Development Message Selection Negative Campaigning Data and Method of Analysis Results Conclusion Message Delivery Theoretical Considerations Empirical Analysis Conclusion Power Analysis Key Players Data and Methods of Analysis Results Conclusion Conclusion Summary Improving Direct Democracy References Appendix

LAURENT BERNHARD is Postdoctoral Researcher, Institute for Political Science, University of Zurich, Switzerland and University of Berne, Berne, Switzerland