Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho & Professor Alfonso (University of Huelva, Spain) Vargas-Sanchez 
Strategic Management in Tourism [PDF ebook] 

Soporte

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

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Idioma Inglés ● Formato PDF ● ISBN 9781786390257 ● Editor Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho & Professor Alfonso (University of Huelva, Spain) Vargas-Sanchez ● Editorial CABI ● Publicado 2018 ● Descargable 6 veces ● Divisa EUR ● ID 8025217 ● Protección de copia Adobe DRM
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