Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector’s ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.
Tabla de materias
1. Introduction 2. Why Manufacturing Needs an Image Makeover 3. The Future of Manufacturing Debate 4. How UK Manufacturers Create Value 5. Branded Businesses 6. In...
Sobre el autor
Michael Beverland is Professor of Brand Management at the University of Bath, UK. His research focuses on branding and design-driven innovation in manufacturing. Mich...
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Idioma Inglés ● Formato PDF ● Páginas 199 ● ISBN 9781137465221 ● Tamaño de archivo 1.4 MB ● Editorial Palgrave Macmillan UK ● Ciudad London ● País GB ● Publicado 2015 ● Descargable 24 meses ● Divisa EUR ● ID 5062144 ● Protección de copia DRM social