Mairead Brady & Mark Durkin 
Social Media and Interactive Communications [PDF ebook] 
A service sector reflective on the challenges for practice and theory

Soporte

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are ...

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Idioma Inglés ● Formato PDF ● Páginas 144 ● ISBN 9781317217664 ● Editor Mairead Brady & Mark Durkin ● Editorial Taylor and Francis ● Publicado 2018 ● Descargable 3 veces ● Divisa EUR ● ID 7117879 ● Protección de copia Adobe DRM
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