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Autor: Marieke de Mooij

Soporte
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.




6 Ebooks de Marieke de Mooij

Portada de Marieke de Mooij: Consumer Behavior and Culture
Marieke de Mooij: Consumer Behavior and Culture
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try an …
PDF
Inglés
DRM
€72.99
Portada de Marieke de Mooij: Consumer Behavior and Culture
Marieke de Mooij: Consumer Behavior and Culture
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try an …
EPUB
Inglés
DRM
€72.99
Portada de Marieke de Mooij: Human and Mediated Communication around the World
Marieke de Mooij: Human and Mediated Communication around the World
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a …
PDF
Inglés
€149.79
Portada de Marieke de Mooij: Global Marketing and Advertising
Marieke de Mooij: Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, …
EPUB
Inglés
DRM
€77.99
Portada de Marieke de Mooij: Global Marketing and Advertising
Marieke de Mooij: Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, …
PDF
Inglés
DRM
€77.99
Portada de Marieke de Mooij: Global Marketing and Advertising
Marieke de Mooij: Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, …
EPUB
Inglés
DRM
€74.99