2 Ebooks de Mark S. Glynn
Mark S. Glynn & Arch G. Woodside: Business-to-Business Marketing Management
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the …
EPUB
Inglés
DRM
€144.57
Mark S. Glynn & Arch G. Woodside: Business-to-Business Brand Management
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service …
PDF
Inglés
DRM
€142.22
