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Autor: Matthias Albisser

Soporte
Matthias Albisser promovierte bei Prof. Dr. Diana Ingenhoff am Departement für Kommunikationswissenschaft und Medienforschung DCM der Universität Fribourg, Schweiz. Während dieser Zeit arbeitete er als Wissenschaftlicher Mitarbeiter am Institut für Kommunikation und Marketing IKM der Hochschule Luzern – Wirtschaft.




2 Ebooks de Matthias Albisser

Portada de Sascha Demarmels & Dorothea Schaffner: Verständliche Vermarktung von Strom aus erneuerbaren Energien
Sascha Demarmels & Dorothea Schaffner: Verständliche Vermarktung von Strom aus erneuerbaren Energien
Dieses Buch untersucht, wie sich Stromprodukte aus erneuerbaren Energien verständlich vermarkten lassen, sodass die Konsumentinnen und Konsumenten den Mehrwert dieser Produkte verstehen und eine info …
PDF
Alemán
€29.99
Portada de Matthias Albisser: Brand Content und Brand Image
Matthias Albisser: Brand Content und Brand Image
In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Im …
EPUB
Alemán
DRM
€3.84