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Matthias Möller 
Innovationsexperimente [PDF ebook] 
Kundenintegrierendes Vorgehensmodell zur Entwicklung mobiler Dienste bei diskontinuierlichen Innovationen

Soporte
€49.44
Métodos de pago

Tabla de materias

Forschungsschwerpunkt, Stand der Forschung und Forschungslcke.- Definition des Innovationskontextes.- Theoretischer Bezugsrahmen.- Gestaltung des Innovationsprozesses: Innovationsexperimente.- Herausforderungen der Kundenintegration in Innovationsexperimenten.- Integration von Kunden in den Innovationsprozess.- Vorstellung der durchgeführten Innovationsexperimente.- Fazit und Ausblick.

Sobre el autor

Dr. Matthias Möller promovierte bei Prof. Dr. Dres. h.c. Arnold Picot am Institut für Organisation der Universität München im Rahmen eines Forschungsprojektes am Center for Digital Technology and Management (www.cdtm.de). Seit der Promotion ist er Mitgründer eines Unternehmens im Medienbereich, welches sich schwerpunktmäßig mit nutzergenerierten Inhalten und Cross-Media-Publishing beschäftigt.

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Idioma Alemán ● Formato PDF ● Páginas 194 ● ISBN 9783835091856 ● Tamaño de archivo 1.6 MB ● Editorial Deutscher Universitätsverlag ● Ciudad Wiesbaden ● País DE ● Publicado 2007 ● Descargable 24 meses ● Divisa EUR ● ID 2211082 ● Protección de copia DRM social

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