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Matthias Sander
Internationales Preismanagement [PDF ebook]
Eine Analyse preispolitischer Handlungsalternativen im internationalen Marketing unter besonderer Berucksichtigung der Preisfindung bei Marktinterdependenzen

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Portada de Matthias Sander: Internationales Preismanagement (PDF)

Die Bestimmung von Preisen für Produkte, die international angeboten werden, ist Gegenstand dieser Arbeit. Damit wird in diesem Buch eine Thematik aufgegriffen, die für Wissenschaft und Praxis von besonderer Relevanz ist: Einerseits bestätigen empirische Umfragen bei internationalen Unternehmen, daß das Preismanagement eine der wichtigsten Marketingaufgaben ist, andererseits fehlen auf diesem Gebiet wissenschaftliche Untersuchungen weitgehend. Im Buch werden interessante Ergebnisse offengelegt; beispielsweise läßt sich zeigen, daß sogenannte ‘graue Märkte’, die im Regelfall nicht im Interesse der Unternehmen sind, durchaus zu Gewinnsteigerungen führen können.

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Idioma Alemán ● Formato PDF ● ISBN 9783642524196 ● Editorial Physica-Verlag HD ● Publicado 2013 ● Descargable 3 veces ● Divisa EUR ● ID 6379457 ● Protección de copia Adobe DRM

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