This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published.
Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork.
Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Tabla de materias
Part I: Introduction
Chapter 1: How to Use This Book
Chapter 2: Overview of Qualitative Research
Part II: Fundamental Concepts of Research
Chapter 3: Research Design
Chapter 4: Philosophical Perspectives
Chapter 5: Ethics
Part III: Qualitative Research Methods
Chapter 6: Action Research
Chapter 7: Case Study Research
Chapter 8: Ethnographic Research
Chapter 9: Grounded Theory
Part IV: Data Collection Techniques
Chapter 10: Interviews
Chapter 11: Participant Observation and Fieldwork
Chapter 12: Using Documents
Part V: Analysing Qualitative Data
Chapter 13: Analysing Qualitative Data: An Overview
Chapter 14: Hermeneutics
Chapter 15: Semiotics
Chapter 16: Narrative Analysis
Part VI: Writing Up and Publishing
Chapter 17: Writing Up
Chapter 18: Getting Published
Part VII: Conclusion
Chapter 19: Qualitative Research in Perspective
Sobre el autor
Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School. His papers have appeared in a wide range of journals, conferences and books. He won the Best Paper award (with Heinz Klein) for the most outstanding paper published in MIS Quarterly in 1999. This particular paper (Klein and Myers, 1999) has been cited over 2000 times. He also won the Best Paper Award (with Lynda Harvey) for the best paper published in Information Technology & People in 1997. Professor Myers currently serves as Senior Editor of Information & Organization, as Senior Editor of Pacific Asia Journal of the AIS, and as Editor of the AISWorld Section on Qualitative Research. He previously served as Senior Editor of MIS Quarterly from 2001-2005, as Senior Editor of Information Systems Research from 2008-2010, and as Associate Editor of Information Systems Journal from 1995-2000. He also served as President of the Association for Information Systems (AIS) in 2006-2007 and as Chair of the International Federation of Information Processing (IFIP) Working Group 8.2 from 2006-2008. He is a Fellow of the Association for Information Systems.
The AISWorld Section on Qualitative Research that Michael edits has won many awards. See AISWorld Section on Qualitative Research.
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