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Michael Kleinaltenkamp & Wulff Plinke
Technischer Vertrieb [PDF ebook]
Grundlagen des Business-to-Business Marketing

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Portada de Michael Kleinaltenkamp & Wulff Plinke: Technischer Vertrieb (PDF)

Dieses Grundlagenwerk führt in die
Praxis der Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs ein und vermittelt lerngerecht die Lehrinhalte für die
Ausbildung zum Vertriebsingenieur. Die Autoren sind maßgeblich an der Gestaltung dieses Lehrgangs beteiligt, der das Berufsbild in Zukunft prägt. Damit ist kompetente Information aus erster Hand gewährleistet. Concise text: Ingenieure und Manager in Vertrieb und Verkauf erhalten konkrete Anleitungen für die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs. Die Modelle und Instrumente sind direkt in die Praxis umsetzbar.

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Idioma Alemán ● Formato PDF ● ISBN 9783642571657 ● Editor Michael Kleinaltenkamp & Wulff Plinke ● Editorial Springer Berlin Heidelberg ● Publicado 2011 ● Descargable 3 veces ● Divisa EUR ● ID 6327303 ● Protección de copia Adobe DRM

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