A visual way to easily access the strategies and tactics in
Book Yourself Solid
Learning new concepts is easier when you can see the
solution. Book Yourself Solid Illustrated, a remarkable,
one-of-a-kind work of art, transforms the Book Yourself
Solid system into a more compelling and easy-to-consume
playbook for any business owner.
You won’t find business school graphs or mind
maps. Instead, you’ll find compelling, visual stories that
reinvent old and tired business concepts, making Book Yourself
Solid Illustrated a fun and playful book that you will revisit
year after year as you get more clients than you can handle.
There isn’t a business book on the market that can show
you how to apply the strategies, techniques, and skills necessary
to generate new leads, add more clients, and increase profits
through visuals. Previously you could only read or listen to
advice, now you can see it and get it faster.
This illustrated version is organized into four modules: your
foundation, building trust and credibility, simple selling and
perfect pricing, and the Book Yourself Solid 6 core
self-promotion strategies.
* Reengineering the book with visual strategist, Jocelyn
Wallace, has given author Michael Port new ways of explaining and
expanding his gold-standard material.
* Author Michael Port has been called a ‘marketing guru’ by the
Wall Street Journal and ‘an uncommonly honest author’ by
The Boston Globe, and wrote Book Yourself Solid
(in it’s 2nd edition), Beyond Booked Solid, The Contrarian
Effect which was selected as a 2008 top ten business book by
Amazon.com and the 2008 #1 sales book of the year by
1-800-CEO-READ, and The New York
Times Bestseller, The Think Big
Manifesto.
* Author is one of the most popular business coaches in the world
and headlines events all over the world.
Master the techniques in Book Yourself Solid Illustrated,
and take your service business to the next level today.
For the first time ever you can have the Book Yourself Solid
Mobile app. Install it on any device and the Book Yourself Solid
System comes to life. Do all of 49 exercises from the new book on
any device, including your desktop computer. This thing
rocks.
Tabla de materias
Acknowledgments vi
Michael’s Story: Free At Last ix
Preface xiv
How to Use This Book xvi
Module 1: Your Foundation 5
Chapter 1 The Red Velvet Rope Policy 7
Chapter 2 Why People Buy What You’re Selling 33
Chapter 3 Develop a Personal Brand 65
Chapter 4 How to Talk About What You Do 93
Module 2: Building Trust & Credibility 113
Chapter 5 Credibility & Likability 115
Chapter 6 The Sales Cycle Process 135
Chapter 7 The Keep in Touch Strategy 171
Chapter 8 The Information Products Strategy 197
Module 3: Perfect Pricing & Simple Selling 233
Chapter 9 Perfect Pricing 235
Chapter 10 Super Simple Selling 259
Module 4: The 6 Core Self-Promotion Strategies 279
Chapter 11 The Networking Strategy 281
Chapter 12 The Direct Outreach Strategy 317
Chapter 13 The Referral Strategy 347
Chapter 14 The Speaking Strategy 369
Chapter 15 The Writing Strategy 401
Chapter 16 The Web Strategy 433
Final Thoughts 450
About the Authors and How to Reach Them 452
References 454
Sobre el autor
Michael Port (New Hope, PA) (www.michaelport.com) has been called ‘an uncommonly honest author’ by the Boston Globe and a ‘marketing guru’ by the Wall Street Journal. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto.
A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success.
At the end of the day, his most significant accomplishment and responsibility is probably just like yours–the job of being a devoted parent, son, friend, and citizen. Michael speaks to companies and associations throughout the world on marketing and sales.
Jocelyn Wallace is founder of Red Eleven Group, LLC, a business strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards, or even your conference room windows!
A teacher-trainer at heart, Jocelyn uses visual thinking principles every day with her clients and has been a conference speaker on the topic at an international level.
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