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Naresh K. Malhotra
Marketing In and For a Sustainable Society [EPUB ebook]

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This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

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Idioma Inglés ● Formato EPUB ● ISBN 9781786352811 ● Editor Naresh K. Malhotra ● Editorial Emerald Group Publishing Limited ● Publicado 2016 ● Descargable 3 veces ● Divisa EUR ● ID 5764986 ● Protección de copia Adobe DRM

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