Autor: Natasha Hritzuk

NATASHA HRITZUK leads the Global Consumer Insights Teamat Microsoft, focused on Thought Leadership, Campaign Measurementand Product Insights. Prior to Microsoft, Natasha led Consumer Insights at General Mills U.K. Natasha has a Ph D in Political Behavior from Columbia University. KELLY JONES leads the global Thought Leadership researchprogram within the Consumer Insights group at Microsoft. Heraward-winning work has fueled thought leadership publications, keynote speeches, and marketing campaigns.