Autor: Nina Mazar

In a time where the Internet and online retailing play a proliferating role in the world-wide economy, it is of major concern to understand e-commerce’s advantages and pitfalls. Only then retailers …

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.Behavioral …

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.Behavioral …