- How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?
- How has widening participation affected the marketing of HEIs?
- What kind of students do employers want in the twenty-first century?
The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
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Formato PDF ● Páginas 213 ● ISBN 9780335236862 ● Editorial McGraw-Hill Education ● Publicado 2009 ● Descargable 6 veces ● Divisa EUR ● ID 2311681 ● Protección de copia Adobe DRM
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