Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Organised in an analytical framework and offering comprehensive empirical data, this book focusses on the countries of Poland, the Czech Republic, and Hungary. The contributors identify good practices, unresolved problems, and factors influencing profitability. Topics explored include the challenges of increasing sales potential, competitiveness, partnerships and cooperation, human resources issues, and risk management. By constituting a valuable source of knowledge, Managing Agricultural Enterprises is important to those researching the agricultural industry and management, but also to policy-makers and managers of agricultural enterprises.
Tabla de materias
Part I. Managerial Issues in Agricultural Enterprises in Poland.- 1. Agricultural Enterprises in Poland; Paweł Bryła.- 2. Profitability in Polish Agricultural Enterprises; Paweł Bryła.- 3. Managerial Challenges in Polish Agricultural Enterprises; Paweł Bryła.- 4. Good Practices and Unresolved Problems in Polish Agricultural Enterprises; Paweł Bryła.- Part II. Managerial Issues in Agricultural Enterprises in the Czech Republic.- 5. Agricultural Enterprises in the Czech Republic; Hana Urbancová.- 6. Profitability in Czech Agricultural Enterprises; Hana Urbancová.- 7. Managerial Challenges in Czech Agricultural Enterprises; Hana Urbancová.- 8. Good Practices and Unresolved Problems in Czech Agricultural Enterprises; Hana Urbancová.- Part III. Managerial Issues in Agricultural Enterprises in Hungary.- 9. Agricultural Enterprises in Hungary; Krisztián Kovács.- 10. profitability in Hungarian Agricultural Enterprises; Krisztián Kovács.- 11. Managerial Challangesin Hungarian Agricultural Enterprises; Krisztián Kovács.- Part IV. Managerial Issues in Agricultural Enterprises in Central Europe: A Synthesis of Country Studies.- 12. A General Overview of Agriculture and Profitability in Agricultural Enterprises in Central Europe; Judit Kocsis and Klára Major.- 13. Managerial Challenges in Central European Agricultural Enterprises; Judit Kocsis and Klára Major.
Sobre el autor
Paweł Bryła is Assistant Professor in the Department of International Marketing and Retailing, University of Lodz, Poland. He has published three monographs in the field of food marketing and over sixty articles in leading journals, including Appetite, British Food Journal, and Academy of Management Learning and Education.
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