Autor: Phil T. Kotler

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Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical i …

Features of Pearson e Text for the 8th Edition Master today’s key marketing concepts and create vibrant, interactive communities of consumers. Principles of Marketing covers a wide range of theoretic …

Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead B …