Pierre Arwidson & Karine Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Portada de Pierre Arwidson & Karine Gallopel-Morvan: Marketing social (PDF)

Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de campagnes de marketing social, pour présenter ce concept et d’en faire découvrir les techniques, améliorant ainsi l’impact des programmes de prévention sur la population.

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Idioma Francés ● Formato PDF ● Páginas 208 ● ISBN 9782810907496 ● Editorial Presses de l’EHESP ● Publicado 2019 ● Descargable 3 veces ● Divisa EUR ● ID 8805313 ● Protección de copia Adobe DRM

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