Rachel Bowlby 
Shopping with Freud [PDF ebook] 

What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings – from literature to marketing psychology to psychoanalysis. Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.