Rachel Hay & Lynne Eagle 
Broadening Cultural Horizons in Social Marketing [PDF ebook] 
Comparing Case Studies from Asia-Pacific

Soporte

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change soci...

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Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia.- Cultural Differences in Students’ Perceived Barriers to Low-Risk Dr...

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Sobre el autor

Dr. Rachel Hay is a Lecturer in Marketing with the College of Business Law and Governance, James Cook University.  Dr. Hay recently completed her Ph.D. “The...

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Idioma Inglés ● Formato PDF ● Páginas 293 ● ISBN 9789811585173 ● Tamaño de archivo 7.9 MB ● Editor Rachel Hay & Lynne Eagle ● Editorial Springer Singapore ● Ciudad Singapore ● País SG ● Publicado 2020 ● Descargable 24 meses ● Divisa EUR ● ID 7671184 ● Protección de copia DRM social

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