Digitally transform your organization, one manageable step at a time
In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a team of visionary entrepreneurs delivers an authoritative and engaging roadmap demonstrating how to digitalize your business by taking small, achievable steps that yield measurable, near-term results. In this handbook of concrete strategies and methods, the authors show you how to pinpoint and implement bite-sized projects that sync up with your business priorities.
You’ll learn how to find and choose between the digital enablement options available to you while discovering the tools you need to explain their value to stakeholders and get much-needed buy-in from executives, managers, and employees. You’ll also:
* Learn about the value of experimentation, continuous innovation, and how to generate dramatic transformation by using incremental changes to your advantage
* Find out how to digitalize one piece of your business at a time, instead of taking on a gargantuan transformation all at once that is destined for failure
* Discover how to straddle the technology and business worlds and help define each of them to the other
A can’t-miss resource for executives, managers, and other business leaders, The Digital Leader also belongs in the bookshelves of IT and data professionals seeking to maximize their impact on the businesses around them.
Tabla de materias
Acknowledgments vii
Part One 1
1 The New and Simpler Path to Digitalize Your Business 3
2 Taking the First Bite 11
3 Getting Started 19
4 The Right First Step 33
5 Launch! 47
6 From Algorithms to New Models 61
7 What Can Go Wrong and How to Make It Right 67
Part Two 79
8 Low Investment, High Impact Digital Business Themes: Use Cases 81
About the Authors 149
Sobre el autor
RAM CHARAN is a New York Times bestselling business author, a world-renowned authority on leadership development, and a highly sought CEO advisor. He has sold over 2 million books, is a former professor at Harvard Business School, and has advised CEOs at GE, Verizon, Bank of America, and other Fortune 500 companies.
RAJ B. VATTIKUTI is Executive Chairman of Altimetrik, a digital business accelerator for some of the most influential companies in the world. He is a philanthropist and entrepreneur who has founded companies that support some of the leading global players in healthcare, manufacturing, automotive, retail, travel, hospitality, and finance.
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