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Ralf T. Kreutzer 
Praxisorientiertes Online-Marketing [PDF ebook] 
Konzepte – Instrumente – Checklisten

Soporte
Portada de Ralf T. Kreutzer: Praxisorientiertes Online-Marketing (PDF)

Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden – Bto B wie Bto C gleichermaßen – ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und präsentiert konkrete Lösungskonzepte und Erfolgsstrategien. Auf diese Weise wird den Unternehmen bewährtes Handwerkszeug präsentiert, um den zunehmenden Einsatz von Marketing-Budgets im Online-Bereich durch nachweisbare Erfolge zu rechtfertigen.

Die 2. Auflage wurde umfassend überarbeitet und aktualisiert. Zudem wurden neue Trends im Online-Marketing identifiziert und aufgenommen.

„Ein umfassendes Nachschlagewerk, das nicht nur für Studenten wertvoll ist, sondern gleichzeitig auch für Praktiker, die sich mit dem neuesten Stand des digitalen Marketings in kompakter Form auseinandersetzen.“

Dr. Wolfgang Merkle, Director Consumer & Brand, Tchibo Gmb H, Hamburg.

€38.66
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Idioma Alemán ● Formato PDF ● ISBN 9783658023904 ● Editorial Springer Fachmedien Wiesbaden ● Publicado 2014 ● Descargable 3 veces ● Divisa EUR ● ID 6339877 ● Protección de copia Adobe DRM
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