This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
€85.59
Tabla de materias
Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management – shaping change processes successfully.Sobre el autor
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato PDF ● Páginas 561 ● ISBN 9783658370176 ● Tamaño de archivo 14.4 MB ● Editorial Springer Fachmedien Wiesbaden ● Ciudad Wiesbaden ● País DE ● Publicado 2022 ● Descargable 24 meses ● Divisa EUR ● ID 8395149 ● Protección de copia DRM social
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