Richa & Sunil Tiwari 
Marketing Fundamentals: Reaching Your Target Audience [PDF ebook] 

First Published in 2005. The present volume is concerned with the beginnings of the English Tobacco trade, and therefore does not extend beyond the first few years of the eighteenth century or the ma …

The Currency Risk Management series offers readers, researchers, and financial professional a time-tested training tool for understanding and working in the increasingly complex currency markets. Thi …

First Published in 1966. Japan is now one of the leading industrial nations of the world, yet its economy and its industry are still described as ‘dualistic’. Huge combines co-exist with thousands of …

The rush of entrepreneurial activity in China has been watched with interest by the financial world. This book, the result of an international symposium on Chinese accounting and financial management …

It is an unfortunate truth that our oceans offer valuable resources that are too often used unsustainably. Time and again this is due to the failure of international law to provide a framework for ad …

In the UK today the form and content of accounts published by limited companies are closely regulated. In the 19th century the position was different: the popular view was that such matters were for …

Getting strategies and structures right for changing market conditions and successfully matching strategies and structures with each other, are crucial. This volume reviews and develops the extensive …

Sweeping changes have taken place within financial services over the course of the past thirty years in response to a variety of influences, such as changes in customer attitudes, an evolving regulat …

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managi …

People increasingly want to support businesses that operate with a moral code; businesses they know, like and trust. The global trend for »conscious» business has become increasingly important with …