Richard Webber & Richard Harris 
Geodemographics, GIS and Neighbourhood Targeting [PDF ebook] 

Soporte

Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.

Geodemographics: neighbourhood targeting and GIS provides both an...

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Tabla de materias

List of Case Study Contributors xi

Preface xiii

1 Introducing Geodemographics 1

Learning Objectives 1

Introduction 2

1.1 The use of geodemographics 3

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Sobre el autor

Richard Harris, University of Bristol, UK.
Peter Sleight, Target Market Consultancy, UK.

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Idioma Inglés ● Formato PDF ● ISBN 9780470864159 ● Tamaño de archivo 5.2 MB ● Editorial John Wiley & Sons ● País GB ● Publicado 2005 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 2324902 ● Protección de copia Adobe DRM
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