Although it was first published more than thirty-five years ago,
Up the Organization continues to top the lists of best
business books by groups as diverse as the American Management
Association, Strategy + Business (Booz Allen Hamilton), and
The Wharton Center for Leadership and Change Management.
1-800-CEO-READ ranks Townsend’s bestseller first among eighty
books that ‘every manager must read.’
This commemorative edition offers a new generation the benefit
of Robert Townsend’s timeless wisdom as well as reflections
on his work and life by those who knew and worked with him. This
groundbreaking book continues to remind us not to get mired in all
those sacred organizational routines that stifle people and
strangle both profits and profitability. He shows a way to humanize
business and a way to have fun while making it all work better than
it ever worked before.
Tabla de materias
Contents, Commemorative Edition v
Foreword vi
Warren Bennis
Publisher’s Note xi
Robert Townsend’s Cure for Management Heartburn xiii
Jim O’Toole
How Robert Townsend Talked Me out of Getting an MBA xvii
Bob Davids
Up the Publisher: On Editing Robert Townsend xxii
Robert Gottlieb
Contents, Original Edition xxxi
Up the Organization, Original Edition 1
Appendix A: Townsend’s Third Degree in Leadership 161
Appendix B: No Reserved Parking: The Guerrilla Life of Robert Townsend 170
Robert Townsend Jr.
Sobre el autor
Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the ‘We Try Harder’ advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.
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