Autor: Robert M. Smith

For thirty-five years, Rob Smith immersed himself in survey research and data analysis to better understand American voters, consumers, and issue advocates. Along the way, he founded and led three strategic communications companies that pioneered database marketing and customer relationship management (CRM). His diversity of work with over a dozen Fortune 100 companies, congressional and presidential candidates, and issue advocacy groups led him to the surprising conclusions in this book. Smith graduated from the University of California, Berkeley, and lives with his wife, Sally, and two rescue dogs in Santa Barbara, California.