Autor: San Marcos, USA) Schultz P. Wesley (California State University

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Portada de Philip (Northwestern University, USA) Kotler & Nancy R. (University of Washington and Social Marketing Services, Inc., USA) Lee: Social Marketing to Protect the Environment : What Works
Philip (Northwestern University, USA) Kotler & Nancy R. (University of Washington and Social Marketing Services, Inc., USA) Lee: Social Marketing to Protect the Environment : What Works
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energ …
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€64.01