Sigmund A. Wagner 
Understanding Green Consumer Behaviour [EPUB ebook] 
A Qualitative Cognitive Approach

Soporte

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:


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Formato EPUB ● Páginas 304 ● ISBN 9781134728596 ● Editorial Taylor and Francis ● Publicado 2002 ● Descargable 3 veces ● Divisa EUR ● ID 5296464 ● Protección de copia Adobe DRM
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