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Stefano Calicchio 
Διαχείριση μάρκας σε 4 βήματα [EPUB ebook] 
Πώς να διαχειριστείτε το μάρκετινγκ της μάρκας σας για να επιτύχετε εξαιρετικά αποτελέσματα

Soporte
Portada de Stefano Calicchio: Διαχείριση μάρκας σε 4 βήματα (ePUB)

Τι είναι η διαχείριση μάρκας και πώς λειτουργεί; 
Σε αυτόν τον οδηγό θα βρείτε μια απλή, σαφή και περιεκτική εξήγηση για το πώς να δημιουργήσετε και να διαχειριστείτε μια μάρκα και ποιες είναι οι βασικές στρατηγικές που πρέπει να γνωρίζετε στο πρόγραμμα σπουδών. Το βιβλίο παίρνει τον αναγνώστη από το χέρι και τον συνοδεύει μέσα από τέσσερα σταδιακά βήματα, τα οποία αναδεικνύουν τα βασικά σημεία της ύλης:
– τι είναι ένα εμπορικό σήμα και πώς λειτουργεί,
– πώς το εμπορικό σήμα μπορεί να συμβάλει στην αύξηση της αξίας του προϊόντος ή της υπηρεσίας που προσφέρεται,
– ποιες είναι οι επιχειρησιακές στρατηγικές για την οικοδόμηση και την ανάπτυξη του εμπορικού σήματος,
– τέλος, πώς να αξιοποιήσετε το εμπορικό σήμα για να βελτιώσετε και να αναπτύξετε τη σχέση με τους πελάτες σας.

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Idioma Griego ● Formato EPUB ● ISBN 9791220285636 ● Tamaño de archivo 1.3 MB ● Editorial Psicologia Per Tutti ● Publicado 2021 ● Descargable 24 meses ● Divisa EUR ● ID 7796395 ● Protección de copia sin

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